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This Corporate Battle Over CNN Highlights How Dysfunctional American Media Truly Is.

On Thursday evening, while unconfirmed reports spread concerning the Brown University gunman, CNN’s Kaitlan Collins took to social media, highlighting the uncertainty and directing people to her channel's 9pm newscast.

Although the network is hardly a flawless news source, her words rang true to many. It stands as one of the organizations where one can locate fact-based and generally trustworthy reporting – notably during fast-moving events like the one unfolding close to a New Hampshire storage facility.

A Precarious Position Amid a Business Struggle

But CNN, now 45 years old, finds itself in a vulnerable state as two giant media empires vie for ownership of its corporate owner, Warner Bros Discovery.

Regardless of who wins, the fate of CNN has been drawn into a high-stakes game of business acquisition, not as a question of what benefits the information-seeking public.

“This is yet another example of the profound systemic issues with roots in many years of policy decisions,” noted Victor Pickard, author of “Democracy Without Journalism?” and a academic specializing in media policy at the Pennsylvania University.

The speculation about which company will control Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a broader point.

“It is often framed as a corporate drama with influential figures as the protagonists, but there is scant discussion of the public interest,” Pickard said.

The Additional Element: The Former President

The CNN scenario is made more complex by Donald Trump’s opinions about a network he has consistently labeled as perhaps his chief “fake news” adversary.

Think back to the cries of “CNN sucks!” at his rallies, his team's disciplinary revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in official meetings.

Trump now says that CNN needs new ownership. You can read that as ownership that will protect him from journalistic oversight. That is a factor in why he appears to favor Paramount Skydance, which has made a hostile bid.

He has grounds to like that bidder more. For one thing, it is controlled by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.

The company, owner of CBS News, also recently appointed the conservative Bari Weiss, noted for her “anti-woke” beliefs, as the top editor of that storied news network.

A Possibility of Further Instability

Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a standalone company. This might be a welcome development to many at the network, but it’s hardly a safe harbor. That structure could set up CNN for a future sale. The cycle continues.

In the view of Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance wrote recently that anti-trust laws should block both deals.

“Each proposed deal would be harmful to the country, and both should be contested by anti-trust authorities,” Wu argued.

The Core Issue and a Potential Solution

Regardless of the resolution regarding CNN, the bigger problem persists.

“What we have now is a highly structure that undermines democracy, but we must resist the belief that change is impossible,” Pickard noted. Policy decisions – dating back to the 1930s and 1940s – helped to build this overly commercial monster, and new policy decisions can tackle it.

Will that happen in an era where the top communications regulator refuses to acknowledge that the agency is independent? Overhaul is a distant prospect now, but that doesn’t mean it will be impossible forever.

Policies that bolster independent news organizations, reinforce local journalism, fund public media, and prohibit the accumulation of media power in very few hands are not only possible – they are essential for a functioning democracy.

In the world of media ownership, bigger isn’t better. And news organizations including CNN cannot be pawns in the latest merger game.

MS
By

Michael Stark

A digital media strategist with over a decade of experience in streaming technology and content innovation.

StreamHub Media

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